Vera bradley case entrepreneurial process review

I need this assignment by Monday 12/12/2016 by 12pm EST.

 

 

Review the Vera Bradley Case Study at the end of Chapter 2.

Compose a minimum of 1,400 words in which you discuss the Vera Bradley Case Study.

  • Examine what resources were critical to getting the company off the ground.
  • Elaborate on what conclusions you can draw about the market research and the level of analysis and planning employed by Barb and Pat.
  • Explain your opinion of the company’s sales and distribution strategy, and its production strategy. Identify feasible alternatives to these, given Vera Bradley’s resources.
  • Explain your opinion of Vera Bradley’s initial focus on middle-aged and older women and whether this decision will lock it out of expansion to a younger demographic market.
  • Discuss your opinion of whether Barb and Pat’s focus on company culture is advisable during this early stage of company development and growth. Examine what would happen to the sustainability of that culture if and when the company experiences major growth. 

Cite a minimum of 1 peer reviewed reference from the University of Phoenix Library and a minimum of 1 reference from Chapter 2 of Entrepreneurship.

Format assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

Individual Assignment: Vera Bradley Case Entrepreneurial Process Review

 

Purpose of Assignment

 

In this assignment, students will examine the Vera Bradley case and apply their understanding of the entrepreneurial process by answering common questions that entrepreneurs are expected to know. In doing so, students apply critical thinking skills that will help them gain insight into the practical side of the entrepreneurial process.

 

Resources Required

 

Refer to Ch.2 of Entrepreneurship, 3rd edition, The Vera Bradley case, page 69.

 

 

 

 

 

Grading Guide

 

Content

 

Met

 

Partially Met

Not Met

 

Comments:

All key elements of the assignment are covered in a substantive way.

 

  1. Student listed resources critical to getting the Vera Bradley company off the ground.

 

  1. Student shared their conclusions about the market research and the level of analysis and planning employed by Barb and Pat.

 

  1. Student shared their opinion of the company’s sales and distribution strategy, its production strategy, and identified feasible alternatives to Vera Bradley’s.

 

  1. Student shared their opinion of Vera Bradley’s initial focus on middle-aged and older women, and if their decision will lock it out of expansion to a younger demographic market.

 

  1. Student shared their opinion of Barb and Pat’s focus on company culture, whether it is advisable during this early stage of company development and growth, what would happen to the sustainability of that culture if and when the company experiences major growth. 

 

 

 

 

 

The student offered additional insights beyond the scope of the textbook.

 

 

 

 

The paper is 1,400words in length.

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

6

#/X

 

Writing Guidelines

 

Met

 

Partially Met

Not Met

 

Comments:

The paper — including tables and graphs, headings, a title page, and a reference page — is consistent with APA formatting guidelines and meets course-level requirements.

 

 

 

 

The paper includes properly cited intellectual property using APA style in-text citations and a reference page.

 

 

 

 

The paper includes paragraph and sentence transitions that are logical and maintain flow throughout the paper.

 

 

 

 

The paper includes sentences that are complete, clear, and concise.

 

 

 

 

The paper follows proper rules of grammar and usage including spelling and punctuation.

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

3

#/X

 

Assignment Total

#

9

#/X

 

Additional comments:

 

 

 

 

 

Custom Papers Pro
Calculate your paper price
Pages (550 words)
Approximate price: -

Why Work with Us

Top Quality and Well-Researched Papers

We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.

Professional and Experienced Academic Writers

We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.

Free Unlimited Revisions

If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.

Prompt Delivery and 100% Money-Back-Guarantee

All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.

Original & Confidential

We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.

24/7 Customer Support

Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

Our Services

No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.

Essays

Essay Writing Service

No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.

Admissions

Admission Essays & Business Writing Help

An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.

Reviews

Editing Support

Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.

Reviews

Revision Support

If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.