The first step in creating your strategy playbook is to select an

  

Here is the link to help with this assignment 

http://mym.cdn.laureate-media.com/2dett4d/Walden/WMBA/6990/CH/mm/game_plan/index.html

Please do not choose any of these companies listed below for this assignment.

Apple

Amazon

CVS Health

Facebook

Ford Motor Company

General Motors (GM)

HCA Healthcare

Honda Motor Company

IBM

James Houghton and Signature Theatre

Microsoft

Mozilla Corporation

Netflix

Nike

Trader Joe’s

Tesla Motors

Sears

SpaceX

Starbucks

Target

The Weather Company

Toyota

Toys R Us

UnitedHealth Group

Verizon

Walmart

Walt Disney Company

Wells Fargo

Whole Foods Market

Review the media piece Capstone Strategy Playbook for Exceptional Results: Description of the Playbook. This media piece provides a description of the contents of the Strategy Playbook.

Consider:

You may want to study your current organization if it is publically traded (all names of people within the organization must be disguised).

You may want to study a direct competitor of your current company, if it is publically traded, and apply lessons learned as appropriate.

You may want to study an exemplary public company where you could use your analysis to model a new business start-up you are considering.

You may want to study a failing public company, and analyze what you think are the root causes of the failure and offer strategies for an effective turnaround.

Be sure to choose an organization/industry that you are really interested in and will commit to studying for the remainder of the course.

The name of the company that you will study and an explanation that demonstrates how your choice meets the criteria given, and why you think you’ll learn the most from it, and have the most fun analyzing it

A sentence or two that verifies that you have been able to find annual reports and other information about the company at the Hoover’s, Business Source Complete, or other relevant source within the Walden Library

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