Now that Cherie has approved the iShirt campaign goals, the next phase is to create an influencer strategy. Keeping in mind that the iShirt is Apple’s first venture into the fashion industry, upper management has agreed to allocate a budget for influencer marketing. This is a great opportunity to increase buzz and awareness for this launch and capitalize on user-generated content (UGC) to repurpose in Apple’s marketing efforts. Instructions: In Phase Three of the social media marketing plan (SMMP), you will propose three influencers that work best with Apple’s iShirt campaign. This report should cover the following: • Which three influencers should Apple choose to collaborate with? – Consider the brand fit, which includes the influencer’s voice, style, and content focus/aesthetic. Their social media engagement may also play a role in this decision. • What should Apple’s goals be for these partnerships? • Explain why you chose these influencers to represent Apple – Think about the influencer category they fall under and the benefits of collaborating specifically with them. • The deliverables for each influencer collaboration – What is the scope of the collaboration? Key elements include: o The content types. o The number of posts the influencer will create. o The social channels where the content will be published. o Timeline in relation to the iShirt product launch. There are multiple ways to find influencers for brand collaborations, including influencer discovery websites and directly searching individual social platforms. In this case, we recommend searching for appropriate hashtags and keywords through Instagram or YouTube. Please refer to Chapter 10 in the textbook and the video included. • How to find influencers: https://www.youtube.com/watch?v=DKr2t9NkRDA ***** This Phase 3 submission will become part of your final project ***** Here are the requirements for the Phase 3 part of your final plan: • Using the Phase Three Worksheet provided in the assignment, create a one-two page paper describing the Phase 3 part of your final plan (plus separate Reference page). • Include at least 2 separate credible resources to back up the details of your plan. • This is a business course so spelling, grammar & professional business writing format count. • Refer to the final Social Media Marketing Plan for assignment details and grading rubric
Why Work with Us
Top Quality and Well-Researched Papers
We always make sure that writers follow all your instructions precisely. You can choose your academic level: high school, college/university or professional, and we will assign a writer who has a respective degree.
Professional and Experienced Academic Writers
We have a team of professional writers with experience in academic and business writing. Many are native speakers and able to perform any task for which you need help.
Free Unlimited Revisions
If you think we missed something, send your order for a free revision. You have 10 days to submit the order for review after you have received the final document. You can do this yourself after logging into your personal account or by contacting our support.
Prompt Delivery and 100% Money-Back-Guarantee
All papers are always delivered on time. In case we need more time to master your paper, we may contact you regarding the deadline extension. In case you cannot provide us with more time, a 100% refund is guaranteed.
Original & Confidential
We use several writing tools checks to ensure that all documents you receive are free from plagiarism. Our editors carefully review all quotations in the text. We also promise maximum confidentiality in all of our services.
24/7 Customer Support
Our support agents are available 24 hours a day 7 days a week and committed to providing you with the best customer experience. Get in touch whenever you need any assistance.
Try it now!
How it works?
Follow these simple steps to get your paper done
Place your order
Fill in the order form and provide all details of your assignment.
Proceed with the payment
Choose the payment system that suits you most.
Receive the final file
Once your paper is ready, we will email it to you.
No need to work on your paper at night. Sleep tight, we will cover your back. We offer all kinds of writing services.
No matter what kind of academic paper you need and how urgent you need it, you are welcome to choose your academic level and the type of your paper at an affordable price. We take care of all your paper needs and give a 24/7 customer care support system.
Admission Essays & Business Writing Help
An admission essay is an essay or other written statement by a candidate, often a potential student enrolling in a college, university, or graduate school. You can be rest assurred that through our service we will write the best admission essay for you.
Our academic writers and editors make the necessary changes to your paper so that it is polished. We also format your document by correctly quoting the sources and creating reference lists in the formats APA, Harvard, MLA, Chicago / Turabian.
If you think your paper could be improved, you can request a review. In this case, your paper will be checked by the writer or assigned to an editor. You can use this option as many times as you see fit. This is free because we want you to be completely satisfied with the service offered.