Due Date – you have two weeks to work on the assignment, but do not procrastinate. You will need the full two weeks. The assignment is due at the end of Week 4.
Student Instructions: Use the marketing template created in Assignment 1 and begin filling in the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.
Note – at this point you do not have to fully complete all of the sections, you can continue working on them throughout the course. For this assignment you will be graded on the Company Profile which must be complete. The other areas must contain some basic information that you have obtained to date in your research.
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