In this lesson, we have explored the issues with and strategies for marketing on a global level. For this exploration, you will use the theory/skills you learned in this lesson and from previous lessons in this class (such as the lessons on culture, exporting, and strategy). Put yourself in the role of a marketer from Kraft Heinz Company. The beloved American treat Kraft Macaroni and Cheese is widely available in the United States and other select countries (such as Canada and Australia). Imagine that the company would like to get into new markets in either South America, Central America, Eastern Europe, or Africa. You are asked to recommend a new market in one of those areas and create a (brief) marketing plan for the product in that market.
In a 500–700 word post to this discussion forum, answer the following:
Notes and hints:
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