Designing an ecommerce website: what you need to know

There are many advantages to designing an eCommerce website, including the fact that you can continue running when everything else shuts down. Businesses that were already online when the COVID-19 epidemic hit shifted their customers to their websites. While you should never make business decisions based on fear, you may now be ready to start a digital shop.

1. Choose a Niche

One of the first things to consider for your online store is fulfilling a niche need. Plenty of big digital retailers exist, such as Amazon and Walmart. Those places fulfill people’s basic needs. You have a chance to gain a stronghold with niche items. For example, you might personalize a product you’re selling. Think about how you will advertise it. What advertising do your competitors use? Use creativity. For example, static texture are good for your banner. Think about what you can offer that no one else does. Designing an eCommerce website isn’t exactly rocket science, so you’re competing with everyone who has a similar idea. Make yours unique.

2. Study Other Retailers

Designing an eCommerce website starts with the most fundamental design elements. Study other commercial sites and take notes on what you like and don’t like. Remember that you’re competing for attention with over a billion other websites. You want to capture user attention but also meet expectations.

3. Pick a Hosting Company

Your website needs a place to live online. Think of your hosting plan as your digital storefront. It’s where you store files so the public can access and order items. You want a hosting company that offers reasonably priced packages but also gives you the option to scale up as your business grows.

4. Decide on a Platform

You’ll also want to decide what type of platform to sell on. You could skip the hosting search and go with a site such as Shopify or Wix to build your store. These are excellent options for those with little technical knowledge. If you want a bit more control over your store, you can choose a platform such as WordPress with a Woocommerce plugin. 

5. Set Your Style

Start by asking yourself what you want customers to feel when they visit your website. Designing an eCommerce site should factor in how different colors tap into user emotions. However, the process should also respect any color palettes you already have in place. Using a style guide can help you make everything on your site consistent.

6. Take Professional Pictures

You might be tempted to pull out your smartphone and snap photos of your products for your online store. The problem is that such images may have weird shadows or don’t showcase the item in the best way. Consider getting photos from the manufacturer, investing in a professional photographer or buying the equipment needed to take pictures yourself.

7. Write Product Descriptions

Put yourself in the shoes of the average site visitor when designing an eCommerce website. They may have never heard of your brand before. They aren’t in a physical location where they can view the item from all angles or pick it up. It’s your job to write a description that explains every detail.

8. Choose Payment Methods

For an online store, you’ll need to choose different payment methods than the ones you use in a brick-and-mortar store. While you can still process credit cards, you may want to avoid taking checks and replace them with something like Stripe, Square or PayPal. Set up the accounts you need to move forward with these payment options. Watch out for the fees!

9. Create Multi-Channel Marketing

In the 2018 B2B Ecommerce Trends Report, researchers uncovered that most B2B retailers expect online sales to grow 25% a year. One way you can encourage current in-person customers to spend more is by automating processes. If someone orders the same thing every two weeks, reach out and offer to automate the process online for them. 

10. Highlight Popular Items

One mistake businesses make with online sales is trying to offer everything and then some. People often feel overwhelmed with too many selections. Create individual landing pages for different audience segments and display only one or two items on each page. Limit your offerings and choose goods to highlight in your sliders.