New Age Creations is an interior design firm that specializes in high-end home designs. The business’ customers are primarily from new home sales and turnover of existing homes. People who purchase houses are decorating the homes to fit their style. Recently, the company leadership team has noticed a slowing of business in the designing of expensive homes. Upon further market research, the team noticed that high-value home sales have slowed for new and existing homes. New Age Creations management also conducted market research on mid-level valued homes and noticed this housing market experienced dramatic sales growth.
The leadership team concludes that the upper, mid-level priced homes market is a new market that they would like to enter to increase sales and communicate to both the design and sales teams to coordinate their efforts. Leadership has communicated details about the new market strategy and the focus to guide the design, sales, and work teams.
A significant factor in developing positive organizational relationships amongst staff working in teams is effective communication for cooperating on shared decision-making to meet objectives. The design and sales teams will need to collaborate on the designs for the size and style of homes in this pricing category.
You need to create a written strategic plan for the sales and design teams to work on the new business strategy that will be communicated to the leadership team.
Create a written strategic plan that addresses the following:
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